The Design Parti – A Communication Tool

A concept that I have been intending to write about for some time is “parti”.   A parti is usually a sketch, diagram, drawing, doodle, or some other graphic that represents the direction, concept, or theme of a design.  The concept of parti is common in architecture.  It is also used in other design disciplines.  It is seldom mentioned in conjunction with landscape design however.  That is part of the reason why I have not written about this concept until now.  The other reason is that a parti is a vague concept.

A parti diagram does not necessarily represent what the design will look like when it is done.  It is usually not a polished diagram.   It can be very rough; the proverbial back of a napkin sketch.  Parti has been defined as “the big idea”, “the central concept”, “the essence of the design”, “the design approach”, “the core element” and numerous other ways.  In almost every case a parti is described as conveying the meaning, form, direction, essence, scheme, approach, or some other aspect of a design.  If you are confused about what a parti actual is, I was too initially.

The first thing that was unclear is when in the design process a parti is actually created.  The answer is that you create a parti after you have some analysis completed.  You have to know where you have opportunities and where you have limitations.  You have to know the client’s requirements.  You should understand what functionality you need to provide.  You should have created at least some bubble diagrams and prepared an adjacency analysis.  In most cases a parti is going to come after some level of form composition analysis also.  You may create several form compositions that you evaluate as potential starting points for your design.  That being said, creating a parti comes after having a thorough understanding of the site, the client, and the functional and spatial aspects of your design.

The second confusing aspect of a parti was how it fit into the creative or generative portion of the design process.  A parti is described as a vision and/or an inspiration.  A parti is also shown as being a result or an output of one or more design concepts.  Creating the parti comes after developing conceptual designs.  Your source or inspiration for your conceptual designs may come from the site, the surrounding area, the client, the environment, or some other source.  Your client may have a love of camping that leads you to develop a concept based on nature.  The client residence may be of a Spanish style architecture that leads you do develop a Mediterranean theme concept.  There a numerous possibilities.

So what exactly does a parti do?  Why should you create one?  I think a parti is a communication tool.  It communicates the intent of your design concept.  In A Visual Dictionary of Architecture (1995), Frank Ching defines a parti as “the basic scheme or concept for an architectural design represented by a diagram.”  The parti should communicate something about the form as well as the concept.  Ideally, your parti will communicate the experience you intend to create.  It should depict something about the functional, sensory, and/or emotional aspects of your design concept.

I am not convinced a parti has to be a diagram or sketch.  A picture, an object, maybe even a simple storyboard may serve the purpose of a parti.  Which leads to the second question; why create a parti?

Anything that we can create that will make conveying our design intent to the client easier and more effective is a good thing.  We all live in a world of headlines.  We are flooded with information.  We scan e-mails for important subjects.  We skim newspapers for headlines.  The 30 second sound byte is the norm.  Imagine the power of a diagram or simple graphic that you can show the client and they will immediate see what you want to do.  Maybe your plan view does that.  Or maybe you created a perspective illustration that conveys everything the client needs to know.  You may not need a parti in every design.  However, if you can create one, it would certainly add value to your client presentation.

There is one very important difference in how and why a parti is used in architecture versus landscape design.  In architecture the designer is working in a third dimension in creating a building or structure.  That is not to say landscape design does not involve height or structural elements.  The mass of a structure just does not impose upon our designs the way it does in building architecture.  This is why I think our use or interpretation of a parti can be different.

As I said earlier, a small storyboard may be what you need to convey your parti.  Maybe there was an object or something that you saw that inspired your design concept.  A picture of that object may be your parti or a part of it.  Maybe one of your form compositions can be modified to express more fully the design concept.  Again, what we are looking for is a communication tool.  The format or media does not really matter.

One last point about the value of a parti.  I have read in several places that a parti should “anchor the design”.  In other words, when a design issue or question arises, you should be able to go back to the parti for answers.  In other posts I have mentioned the value of graphic tools such as a client profile, journey boards, inspiration boards, etc. to facilitate the design process.  A parti can serve the same purpose.  It communicates the intent of your design concept to your client.  Having your parti in front of you while you are designing will serve as a constant visual reminder of your design intent.

The Case for Electronic Ideation

This is a third follow-up to a post in January about gathering client and site data [Gathering Data: Challenges, Irony, and Value].  The questions raised in that post were:

• how much information do you need to collect?
• how do you record the information so that it is accessible and usable?
• how do you organize, display, review, combine, correlate, and otherwise manipulate all this material?
• how do you reduce the data to its essential components?

In February, I did a follow-up to the first question in my post: The Case for Gathering More Information.  Several days ago, I did the second follow-up post:  The Case for Recording Client and Site Data Electronically.  This post will deal with the third and fourth questions:  how do you organize, display, review, combine, correlate, and otherwise manipulate all this material, and how do you reduce the data to its essential components?

This is a hard issue because there are numerous approaches that you could take to start the organization and ideation process.  One of the most basic is to start laying pictures, drawings, etc. out on a large table or posting them on a wall or board.  This is essentially a mind mapping or brainstorming approach.  Seeing all the pieces at one time together can stimulate your thinking and help you make connections.  It may help identify conflicts or interrelated issues.  The value of information or data is usually in the connection to other pieces of information and data.  Knowing a whole bunch of things doesn’t help unless to put them all together and make sense of them.

I tend to find the paper-based methods slow.  If I lay out drawings, plans, pictures, and other visual data I usually want to supplement it with some of my notes and thoughts.  This means writing out things on Post-it notes or note cards and positioning them in the mix of other things.  Having the paper laid out or posted on a wall makes it visible and it is easy to move things around or replace things.  However, the one thing I really find the most limiting is that it is not portable.  I have to be in front of it to see it, work with it, and analyze it.

My preference is to create my project brainstorming or ideation board electronically.  I have used different software tools to do this.  PowerPoint has some advantages as does Photoshop.  You can even use DynaSCAPE albeit with some constraints.  There are probably other software tools to do the same types of things.

I will use PowerPoint as an example since it is more familiar to more people.  The basic process is to create a new PowerPoint file with a single slide.  If you think you want to print it out later on a large format printer then format the slide size to 24×36 or some other large size.  Then simply start inserting your electronically stored content.

Maybe the base plan goes into the center.  Place digital photos around the edges representing their orientation toward the plan.  Everything will need to be sized.  However, just get the elements into rough position.  The nice thing about electronic format is that you can size up and down and drag things into a different position.  If you want to add comments or thoughts from your notes, simply copy them from your electronic notes and paste them into text boxes in PowerPoint.  You can then move them around, size them, and even color-code them.  If there are pictures of ideas or elements that you want to consider, copy and paste them into the slide.  Size and position them where they belong.  If something is important, increase the size, make the font bold, or color the background so it stands out.

I tend to use the outside edges and corners for other things such as the client profile or color swatches.  If the clients give me pictures or clippings of things they like I can sample colors and build a color palette to work from.  I usually put the client profile in a corner so I keep it visible.  Other random ideas may come up and again I place those on the edges so I don’t forget them.  If I see where they fit in later, I simply drag them into position.

Just like using a wall or tabletop, you may run out of room or have to reduce the size of some content just to fit it in.  You can use the drawing tools to make lines, arrows, or other symbols to help you focus on elements.  This isn’t really any different than creating a mood board, concept board, story board, or any other display board.  The only real difference is that it is for your ideation purposes.

Two of the main advantages of the electronic project board are that you can easily update it with new ideas, pictures, or any other content and it is portable.  If I have it on my laptop I can take it with me and work on it whenever I have time.  If I get an idea for some portion of the design, I can simply pull up the file and make the addition.

Where I find real value in the electronic approach is in two techniques; versioning and focusing.  Versioning is essentially an approach where you create an initial project board electronically and then copy it to start modifying it.  Maybe you have a couple of ideas of now you might approach the design.  Make copies of the original project board and modify each copy for a particular design approach.  Each is a version of the original board but with a different design concept.  You can use these to make decisions or bounce ideas off your clients.

Focusing is a variation where you make a copy of the project board but eliminate everything not related to a specific area.  If you are focusing on the entertaining area, eliminate everything else and build on that project board as a separate piece.  You can repeat this for other specific areas.  This also allows you to scale things up since you are dealing with a smaller area.  When you are done you can copy in each of the separate pieces to the overall project board to see how they fit and work together.

The project board is really a tool for you but you can use it to bounce ideas off the client.  This is a form of versioning.  If I want to use my material for a client discussion, I make a duplicate copy of it and then tweak it for client presentation.  I usually have to take it to a print shop to have a large-format copy printed, but this gives me a working document I can use with the client for discussions.

Lastly, material from you project board is a like many other things, a candidate for reuse.  As you move into the project, some of your content may be repurposed for other portions of your design work, analysis, or client presentation.  Working electronically to compile all of your data and information will save you time, leverage your work, and give you more flexibility to explore alternatives.

Design Process Model – Tools for Each Phase

The last several posts have dealt with high-level view of my design process model.  The series covered each major phase and how they build on and overlap one another.  Subsequent posts discussed how the phases overlap with the two major project inputs, the client and the site.  This post deals with the details of how specific tasks and activities fit into the phases and how they support subsequent tasks in later phases of the design process.

A few points need to be clarified first.  In the diagrams below, I have laid out the representation of tasks and activities in a timeline format.  That does not necessarily imply there is a rigorous schedule that must be adhered to.  In an iterative design model, you cycle back and forth between and within phases.  It may make sense in one project to start a task early, and in the next project that same task may get postponed.  So interpret the timeline depiction loosely.  The starting points for tasks are determined based on what would typically make sense and based on the completion of any prerequisite tasks.  The length of the blocks is again based on what would typically make sense.  Some tasks may take more or less time depending on the project.  Additionally, the timeline blocks are grouped by phase for ease of identifying tasks in a particular phase.  They are not necessarily aligned horizontally with precursor tasks in earlier phases.

Second, some tasks overlap more than one phase.  The diagrams below have a legend that reflects the phase of tasks by color.  Tasks that span two phases are shown in the color of the phase they start in to the left and the color of the phase they end in to the right.

Lastly, this is not a comprehensive list of every activity or tools available.  It encompasses more detail than the high-level model but it is not an exhaustive checklist.  Very specific tasks such as soil analysis or surveys are rolled up into high-level task descriptions such as site analysis.

The first diagram depicts the Client Interaction tasks.  These tasks and activities are color-coded blue.

Client Interaction Tasks

Client Interaction tasks start at the inception of the project.  The task, Client interview / Follow-up / Meetings, spans the entire project to stress the need for regular interaction with the client.  Several tasks span into the Data Gathering phase so they are color-coded blue at the start end and violet at the end.  The remaining Data Gathering tasks are next.

Data Gathering Tasks

These tasks are color-coded violet.  They tasks also begin with the inception of the project.  Some may occur during the initial client meeting.  Others may follow days later.  The actual scheduling will vary by project.  The next set of activities and tasks is Analysis / Synthesis:

Analysis / Synthesis Tasks

These are the follow-on activities and tasks that you will complete to analyze the data you have gathered.  This is where dependencies begin to arise.  You have to have the data before you can analyze it.  The tasks in Analysis / Synthesis build on one another.  You have to do some before you can work on others.  What you find may lead you back to re-analyze what to found earlier.  This is the iterative process.  When Analysis / Synthesis is far enough along you can begin Creative Development:

Creative Development Tasks

A substantial number of Creative Development tasks lead to the creation of Client Deliverables.  You will also note that they start while Analysis / Synthesis is still underway.  You may begin exploring design concepts while you are doing analysis.

The key document you produce during Creative Development is the design program, which cannot be completed until Analysis / Synthesis is complete.  You have to analyze all of the data and synthesize it into a meaningful set of client and design requirements in order to preduce the design program.  Much of what is done in the Creative Development phase is reused, as you will see when we add the Client Deliverable tasks:

Client Deliverable Tasks

The Client Deliverables are what you present to the client when you are finished with the project.  You will typically walk through these with the client during the final design presentation.  Not every project will require every item listed.  Some projects may require other deliverables.  Whatever the items are, these are the result of everything you have done to this point.  They are the basis for the client proceeding with the project and beginning construction.

These diagrams fill in the gaps with specific tools and techniques to support the phases in the high-level model.  Treating these tools flexibly and remembering that it is an iterative process is key.  You will most likely not use every tool in every project.  You have to choose which to use based on the scope of the project and what you have to work with.  The objective is to build confidence that you have discovered all of the client’s requirements and that your process and results support the logical thinking that evolved into your design concept.  The target is to create Client Deliverables that meet the client’s needs and satisfy the requirements of the site.  Following a logical process and working iteratively, you will be able to meet your objective and have a satisfied client.

Display Boards – Design Tools and Presentation Tools

Storyboards have been used for a long time as a presentation tool by landscape and other designers.  Variations have been created:  inspiration boards, idea boards, concept boards, mood boards, journey boards, etc.  Sometimes these are used as tools for the designer and other times as presentation tools.  They can also be used as a communication tool within design teams.

Any of these boards can be created physically with poster board or electronically using Photoshop, PowerPoint, or another graphic package.  You can also combine approaches, doing some portions or the structure electronically and mounting anything physical to poster board.  You can also scan physical objects such as material samples to use in electronic versions.

Which approach you use will most likely be determined by your purpose.  An inspiration board for example is usually built up over time.  Collecting samples over time may be more convenient electronically.  However having a physical board in front of you in your office is more likely to provide the intended inspiration.

If you collect pictures or samples for future use, you need a way to store, categorize, access, and retrieve items from your collection.  Electronic filing as graphics is the most efficient and effective.  There are numerous software and online tools for storing graphic images with categories and tags to help you retrieve them.  It depends a lot on what volume of material you have.

The various boards mentioned have two fundamental purposes:  1) creative inspiration and ideation during design and, 2) presentation of designs and design concepts.  As mentioned above they can be used as a communication device with larger design teams.

I tend to work electronically simply for ease of revision.  Anything I need to physically present can be printed on a large format printer.  I also tend not to keep many inspirational graphics stored electronically.  If it is something truly different, or so unusual that I can’t resist it, I store in within folders on my hard disk to make it easy to retrieve.  Since I keep few files on hand, I don’t have a complex filing system.  If I need graphic ideas for a board, I will usually do a search on Google images or Bing images to find something appropriate.

Another big reason for creating electronic boards is reusability.  Even if some small portion of a board can be reuse for another client, I have saved myself that much work.  Since each graphic component is individual, I can delete the ones I do not want to use and add new graphic components.  This also applies to using elements from one type of board to another.  Also, if you find a better image at the last minute, it is much easier to update it electronically.

As far as the various types of boards, the following is my take on the purpose and use of each type.

Inspiration boards are just that.  They are to inspire you.  They are a way of getting ideas going.  Compiling a visual collage of spaces, materials, accent pieces, views, etc. may inspire a new, fresh idea for you to use.  You can also use them to compare and evaluate competing inspirations.  For example, a clean modern in-ground pool versus the natural, built-in pool with surrounding rock and vegetation.  I consider inspiration boards to be a designer or design team tool.  They are not usually used for client presentations.

Idea boards and concept boards are very similar.  I think idea boards come first.  You use them to find your concept.  The idea is the beginning of the concept.  You build the idea and flush it out by adding elements to your idea board.  Some of the ideas may conflict.  Some may be off the wall.  However, like brainstorming when you get enough content and evaluate it long enough, the focus or concept you want to use and build on will jump out at you.

Concept boards are for building the creative and functional aspects of your design.  From your ideas, you have narrowed down a theme or some other element to build on.  You look for elements that will help you support it and bring it to life in the design.  One project I worked on was for an open space next to an apartment building.  The street names at the corner of the space were names of famous World War I battles in France.  The concept that I developed for the site was French countryside.  I created a concept board that expressed that theme and added various graphic elements that helped me select designs for signage, seating spaces, recreation areas, and so forth.  The concept board contained much more than what I actually used.  I was able to pick from the best components for my design and client presentation.  Concept boards can be used in client presentations.  However, I think that you should have already validated the concept with the client long before the final presentation.

Mood boards are useful for helping establish the ambiance and feeling you want to create.  These boards are not so much an expression of the design concept as the design feel and sensory experience.  What are the colors?  What are the textures?  How will they elicit an emotional response in the people who visit and use the space?  Mood boards tend to express adjectives.  They may express tranquil, exciting, relaxing, lush, or many other adjectives.  They support the concept by complementing and completing the setting.  Mood boards may also be part of the client presentation.  They help sell the concept so they can be an important tool is establishing, defining, and painting what the final result will be.

Journey boards are used to reflect movement through a space.  They show the sequence of events of walking a path or changing a view or moving from one space to another.  They can be a significant part of the client presentation because of their ability to depict movement and change.

Storyboards are the presentation tool.  This is not to say the other types of boards are not or cannot be used in a presentation.  They have just traditionally been used to capture little bits and pieces of each of the other types of boards for the final client presentation.  My decision to create one or use one depends a lot on the complexity and interrelationship of the various elements.  If there is a way to succinctly depict the concept, mood, and other keys elements, I might combine them into one storyboard.  However, if I need the power of the full presentation of mood and concept, I will use those two boards independent of a storyboard.

There are many subtleties to these different types of boards.  The electronic versus physical board creation process is subject to debate.  Presentation approaches such as combining concept and mood boards can have benefits.  The various types of boards are tools to help in the design process and to a large extent in the design validation process.  Learning to use boards in the way that is most beneficial for each project is the real skill.